Next.js + Sanity

Next.js and Sanity combine a React-based rendering framework with a highly customizable content platform. This stack is widely used for editorial websites, marketing platforms, enterprise content systems, and modern frontend experiences that need flexible structured content.

Excellent for editorial platforms, agency websites, product sites, landing pages, portfolios, headless commerce frontends, and content-heavy business applications.

Use Next.js for routing, rendering, and frontend composition, and connect it to Sanity as the structured content backend. Add caching and content preview support for editorial workflows and production publishing pipelines.

Strong ecosystem, flexible content studio, excellent preview workflows, and very mature adoption in content-rich React projects.

Editorial customization can become complex. The stack also assumes comfort with React patterns and external service configuration.

Avoid it if your team is already heavily invested in Vue/Nuxt or if you want a simpler setup with less external service complexity.